New BBF Custom Label Product Truly Exemplifies Marketing Outside the Box!

Lately BBF Integrated Solutions has been thinking outside the box. And not just in the clichéd, metaphorical “Our company is different” sense (though we are…!!!)…but more in the literal sense. The latest custom label product we have in the works is a full-color, peel off coupon that will actually affix to the outside of a shipping box! What makes this concept so unique is that, at present, the exterior of a drop-shipped box is virtually unchartered territory in the realm of marketing campaigns.

BBF plans to first test the promotional effectiveness of the OutBox coupon with a current product label customer. BBF will create full color custom designed coupons that will be affixed to drop-shipped corrugated boxes leaving a drop shipping order fulfillment center. The prominently displayed coupons will contain a “details of offer” slip, UPC/Coupon Code, AND an alphanumeric code for online orders. The goal is for the coupons to grab people’s attention, driving them to either peel them off and physically redeem them at a local grocery store or enter the promotion code and place an order through the company’s ecommerce website.

For many years, package inserts have been placed inside product shipment boxes, but this is an entirely different approach for marketers. The response rates to these OutBox coupons have been remarkably higher than typical campaigns – as high as 15% versus 1%. It is a very unique touch point because the consumer has ordered the product and will therefore trust the “partner” message on the box as well. The peel off capability makes it very convenient for the consumer to utilize the offer. Various other campaigns can be integrated with the label including Social Media efforts and the use of QR Codes. Several companies offer specific demographic targeting options to ensure that the right offers are being shipped to the most viable customers.